Cross Channel Marketing Campaigns | Finance & Technology Industry
As a new player in the cloud based accounting software market, Sage One had tasked Brightlabs to introduce them to the Australian market.
Integrated campaigns targeting small business owners and accountants. Working with Sage's Global Creative Agency, the deliverables included strategy, creative, digital marketing, transit and outdoor advertising, experiential and guerrilla activations.
A vibrant, tongue in cheek and standout approach, differentiating Sage One from the other contenders in the marketplace.