Integrated marketing.

Be seen and heard

Acquire and engage customers with digital marketing solutions across earned, owned and paid media. From programmatic display advertising to social media and search, we ensure that you will be seen and heard.

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An integrated approach

We utilise data-driven marketing to reach and retain your customers. By profiling audiences and gaining insight from analytics, we go beyond the traditional boundaries of advertising to deliver highly-targeted integrated campaigns. We market your brand by delivering campaigns across digital properties, E-mail, SMS, social media, search, video, and outdoor.

Generate leads

We implement performance-driven programs at scale through marketing automation, customer profiling, and traffic analysis.

Increase customer loyalty and engagement

Need to retain your consumers or re-engage members? To capture attention, we utilise interactive and rewarding gamification strategies. Our tactics build a deeper and personal relationship with customers, encouraging proactive interaction with your brand.

Continuous optimisation

We test and refine these campaigns to deliver timely and targeted messaging - a methodology that yields better quality outcomes and provides a strong return on investment.

Search engine optimisation

Better organic search results provide the strongest ROI of any digital marketing channel. We undertake in-depth website and competitor analysis, link audits, content reviews, and provide ongoing SEO support to give your online presence the edge.

These efforts lay the foundation for ongoing SEO efforts in addition to content marketing to optimise your site for your search keywords.

Programmatic solutions

Utilising display and search engine marketing, we plan and implement targeted integrated marketing campaigns that serve compelling digital advertisements to drive traffic, reach, leads, conversions, and retention. 

Analysis from Juniper Research reveals that spend on digital advertising will reach $520 billion by 2023, up from $294 billion in 2019. The annual average growth rate will be 15% over the next five years, driven by AI-based programmatic advertising.

Social media management

Successful brands need to do more than communicate - they should engage. Cultivating and maintaining online communities and conversations is critical in any communication strategy. To this end, Bright Labs is an accredited Facebook Marketing Partner offering content creation and social media management. We aim for authentic and personal conversations utilising engaging content across popular social platforms.

Email + SMS Marketing

Stay top of mind with targeted E-Newsletter marketing and SMS campaigns that drive brand action and awareness leading to higher conversions.

Mapping the most effective timing and frequency in which to engage your audience, we utilise your customer database and reach buyers that are already engaged for incredibly cost-effective advertising.

See the work.

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