Digital marketing.

By profiling audiences and gaining insight from data and analytics, we go beyond the traditional boundaries of advertising to deliver targeted, integrated digital marketing campaigns for B2B and B2C E-Commerce businesses. We promote your company across search, display, social media, E-mail, SMS, and video channels.

• Generate leads at scale: We implement performance-driven programs at scale through marketing automation, customer profiling, and traffic analysis.
• Increase customer loyalty and engagement: Need to retain your consumers or re-engage members? To capture attention, we utilise interactive and rewarding gamification strategies. Our tactics build a deeper and personal relationship with customers, encouraging proactive interaction with your brand.
• Continuous optimisation: We test and refine these campaigns to deliver timely and targeted messaging - a methodology that yields better quality outcomes and provides a strong return on investment.

Better organic search results provide the strongest ROI of any digital marketing channel. We undertake in-depth website and competitor analysis, link audits, content reviews, and provide ongoing SEO support to give your online presence the edge.

These efforts lay the foundation for ongoing SEO efforts in addition to content marketing to optimise your site for your search keywords.

Our SEO services →

Utilising display and search engine marketing, we plan and implement targeted integrated marketing campaigns that serve compelling digital advertisements (pay per click ads) to drive traffic, reach, leads, conversions, and retention.

Our SEM services →

Successful brands need to do more than communicate - they should engage. Cultivating and maintaining online communities and conversations is critical in any communication strategy. Bright Labs is an accredited Facebook Marketing Partner offering social media advertising, content creation and management on Facebook and Instagram. We aim for authentic and personal conversations utilising engaging content across popular social platforms, including LinkedIn.

Our social media advertising services →

Stay top of mind with targeted E-Newsletter marketing and SMS campaigns that drive brand action and awareness leading to higher conversions.

Mapping the most effective timing and frequency in which to engage your audience, we utilise your customer database and reach buyers that are already engaged for incredibly cost-effective advertising.