HubSpot is an online marketing and sales platform that supports organisations with their inbound marketing activities. It's powered by the same database, so marketing and sales teams can work off the same system of record. HubSpot has functions that help companies with blogging, SEO, social media, landing pages, marketing automation, and web analytics.
The tools are divided into 'Hubs' (Marketing, CRM, Sales, and Services) which can be purchased separately, but when combined, they work together to provide a suite of tools across marketing and sales teams.
What is Inbound Marketing?
Inbound Marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimisation and branding. Inbound marketing provides improved customer experience and tries to build trust by offering potential customers information they value via company-sponsored newsletters, blogs and entries on social media platforms (Wikipedia). This solution is suitable for organisations that wish to:
- Invest in attracting new customers
- Generate leads for their sales teams
- Have a single system to unify data and unite marketing and sales teams