Branding.

Taking a strategic approach, we uncover insights that inform the idea that helps determine how we target the audience and define your story. If there are several products or services, we consider how these are best marketed across channels and whether they need to be aligned or differentiated.

While branding many involve the design of a logo and associated collateral to communicate your company identity, it also includes increasing the visibility of your brand, tone of voice, messaging and increasing overall market share. We believe that the best results are achieved by taking a balanced approach that devotes enough attention to each phase of the process.

Brand Strategy The long-term plan for the development of your brand in order to achieve your goals.	Brand Design Your company name, logo, design, and the aesthetic elements (or codes) to create a distinctive identity.	Messaging and Language Developing a tone of voice and visual communication design style, adding character and substance to your visual elements.
Marketing Collateral Any creative material pertaining to your brand including the logo, website, business cards, brochures, and more.	Systems and Guidelines Rules that govern the use and overall composition of a company's brand.	Campaign Creative Extending your brand strategically via campaigns to achieve short term (sales goals) and long term (brand building) goals.