Introducing a new Visa card.

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Art direction
Print design
Content creation
Digital marketing

The Requirement

A promotional campaign for the new ExxonMobil Visa credit card, that drives sign-ups and educates staff on its features.

The Solution

A campaign with cash incentives for new sign-ups. The credit card launched on Credit Union Day across multiple credit union locations and online.

The Outcome

The launch saw a significant success-rate in sign-ups.

1 ExxonMobil Concept

2 ExxonMobil Mackbook

3 ExxonMobil PullupBanners

4 ExxonMobil EDM

5 ExxonMobil Zcard