First State Super

Treat your super, treat yourself.

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How we help

Art direction
Brand strategy
Digital strategy
UI/UX design
Content creation
Social media marketing

The Requirement

Bright Labs worked with First State Super on multiple integrated campaigns across its primary business and its Student Club.

The Solution

We produced integrated campaigns and delivered services across strategy, creative, brand, messaging, digital marketing, development, and print.

The Outcome

A hugely successful campaign (Treat your super, treat yourself) that achieved and exceeded engagement and conversion rates.

Improved student engagement and brand recognition (for the Student Club) with increased click-through rates to the website.

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Conversion rate
18% above
campaign target