Designing and developing a digital cellar door.

The Brief

Kilikanoon Wines, a prestigious winery located in South Australia's Clare Valley, had been named the Australian producer of the year for seven consecutive years in the Vini Grand International Wine Awards.

They sought to not only maintain their reputation, but also encourage more wine enthusiasts to visit their cellar door and become members of their Collective.

The Solution

Bright Labs responded with a 'Get Connected' campaign that showcased Kilikanoon's unique terroir through bespoke branding and messaging.

The project included a complete website overhaul that featured online shopping integrating with Shopify, as well as striking imagery, photography, and social media strategy.

Our team also collaborated with Kilikanoon to increase their connection with wine enthusiasts by promoting the Collective - an exclusive membership that offers discounts on wine, winery updates, and exclusive offers via email.

The Outcome

The results were impressive: Kilikanoon's website now functions as an exquisite digital cellar door, offering visitors a premium experience that perfectly reflects the brand's identity.

Thanks to the new online shop, brand messaging, and the Collective, Kilikanoon's wines are now accessible to the world, and the world is being drawn to their winery.