Deadly Story

A place for Aboriginal Culture, Country & Community.

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How we help

Art direction
Digital strategy
UI/UX design
Content creation
Video production
Customer journeys
Content management
Infrastructure and hosting
Search engine optimisation

See the work ⟶

The Brief

The Department of Health and Human Services and VACCA (Victorian Aboriginal Child Care Agency) tasked Bright Labs to create a hub to support the Aboriginal cultural planning program. The portal needed to appeal to Aboriginal youth, while educating, maintaining and strengthening their culture.

The Solution

Consulting with Aboriginal elders, youth, and program stakeholders across Victoria, we created the identity and website for 'Deadly Story' ('Good/Excellent Story') and implemented a youth-focused design that is culturally appropriate and accessible. Interactive features of the hub include:

  • Aboriginal Country map
  • Services directory
  • Events calendar
  • Resource portal
  • Tools and templates
  • And much more

The Outcome

An engaging hub of cultural information that tells terrific stories about Aboriginal Country and Community. The portal has grown in popularity since its launch, and the hub has resonated with the youth and their carers.

1 DeadlyStory Logo

3 DeadlyStory Webpages

2A DeadlyStory Characters

2B DeadlyStory Characters

2C DeadlyStory Characters

4 DeadlyStory Laptop Map

5 DeadlyStory Calendar

6 DeadlyStory ServiceDirectory

9 DeadlyStory Samsung Galaxy s9

10 DeadlyStory Samsung s6

8 DeadlyStory Video

7 DeadlyStory PoliciesProcedures

YoY increase (17, 18, 19)
Target keywords
Page #1 of Google
to engage and educate
Webby Awards
The Communicator Awards