The Brief
United Fasteners, a leading distributor of fasteners, fixings and industrial supplies in Australia, with a product inventory of over 75,000 items, wanted to undergo a complete digital transformation to enhance their customer service and maintain customer loyalty.
The Solution
Bright Labs created a scalable and feature-rich B2B ecommerce platform and customer portal integrated with Epicor and supported by Google Cloud Platform to enable self-service for customers. The website features include:
- Self-service quotation and ordering
- Real-time inventory tracking and management
- Custom pricing and parts for each customer
- Full order, backorder, account, return and shipping management
- Customer and product management
Bright Labs also completed custom design work to give the website a cohesive look and express the United Fasteners brand.
The Outcome
United Fasteners underwent a comprehensive digital transformation with a user-friendly platform, real-time ordering, and custom design work. Within months of the redesign, the United Fasteners website's traffic nearly doubled.
