Helping people with a disability.

The Brief

HELP Enterprises is a unique non-profit organisation. It employs people with a disability within their commercial businesses and also assists them in finding meaningful work in the open job market. Bright Labs was asked to design and develop HELP's digital properties and improve their search engine position and conversion rates across multiple business units.

The Solution

Bright Labs worked with HELP to simplify their content structures, improve SEO, and provide a suite of accessible websites with uniform designs. We also provided the organisation with a centralised Content Management System from where staff could manage multiple online properties.

The Outcome

An ongoing partnership where Bright Labs optimises and increases HELP's organic search rankings, manages their lead generation campaign, increases reach, and helps to successfully market them online.