A digital transformation project implemented by Bright Labs, the ORIA was awarded for 'excellence in technology' for the design and development of ICONX (Intelligent Business Platform) and their E-Commerce website.
The event adopted an online-only format in 2020 and won the award against JasonL Furniture, Shorty's Liquor and Total Tools.
- The judges looked at which retailers were able to transform into a more digitally agile business, and offer B2B customers the best in online merchandising, service, functionality and customer experience.
- The judging was based on how well the nominees demonstrated the implementation of B2C E-Commerce principles, and in particular, their success in growing their B2B business through online/e-commerce channels.
Other awards on the night included Online Retailer of the Year, Technology Champion, Best Multichannel Retailer and International Conqueror.