Digital marketing.

By profiling audiences and gaining insights from data and analytics, we go beyond the traditional boundaries of advertising to deliver targeted, integrated digital marketing campaigns for B2B and B2C E-Commerce businesses. We promote your business across search, display, social media, email, SMS and video channels.

• Generate leads at scale: We implement performance-driven programs at scale through marketing automation, customer profiling and traffic analytics.
• Increase customer retention and engagement: Need to retain customers or re-engage members? We use interactive and rewarding gamification strategies to capture attention. Our tactics build deeper and more personal relationships with customers and encourage proactive interaction with your brand.
• Continuous optimisation: We test and refine these campaigns to deliver timely and targeted messages - a method that delivers higher quality results and a strong return on investment.

Better organic search results provide the strongest ROI of all digital marketing channels. We perform thorough website and competitor analysis, link audits and content reviews, and provide ongoing SEO support to give your online presence the edge.

These efforts lay the foundation for ongoing SEO efforts in addition to content marketing to optimise your website for your search terms.

Our SEO services →

Using display and search engine marketing, we plan and implement targeted integrated marketing campaigns that serve compelling digital ads (pay-per-click ads) to drive traffic, reach, leads, conversions and customer retention.

Our SEM services →

Successful brands need to do more than communicate - they should engage. Building and maintaining online communities and conversations is an important part of any communications strategy. Bright Labs is an accredited Facebook Marketing Partner offering social media advertising, content creation and management on Facebook and Instagram. We cultivate authentic and personal conversations using engaging content on popular social platforms, including LinkedIn.

Our social media advertising services →

Stay top of mind with targeted E-Newsletter marketing and SMS campaigns that drive brand action and awareness leading to higher conversions.

Mapping the most effective timing and frequency in which to engage your audience, we utilise your customer database and reach buyers that are already engaged for incredibly cost-effective advertising.