Marketing Campaign | ExxonMobil

ExxonMobil

The Challenge

An internal communications campaign to promote the ExxonMobil credit card, that drives new sign-ups and educates staff on its features.

The Solution

A below the line campaign with cash incentives for new signups. The credit card launched on Credit Union Day across multiple credit union locations.

The Outcome

The launch day saw great success and ExxonMobile saw positive results and significant success in sign-ups.

Campaign concept and execution

Campaign concept and execution

Marketing collateral

Marketing collateral

The design of a 'mock' credit card that folds out to explain the features of the card

Pull-up banners

Pull-up banners

For use across the organisation

Supporting collateral

Supporting collateral

Website advertising + online application

Website advertising + online application

Supported by sign-up forms, retargeting, and analytics to track performance of the campaign