Marketing Campaign | ExxonMobil
An internal communications campaign to promote the ExxonMobil credit card, that drives new sign-ups and educates staff on its features.
A below the line campaign with cash incentives for new signups. The credit card launched on Credit Union Day across multiple credit union locations.
The launch day saw great success and ExxonMobile saw positive results and significant success in sign-ups.
Campaign concept and execution
The design of a 'mock' credit card that folds out to explain the features of the card
For use across the organisation
Website advertising + online application
Supported by sign-up forms, retargeting, and analytics to track performance of the campaign