Hall & Wilcox is a leading independent Australian law firm delivering outstanding legal services to corporate, public and private clients.
Renowned for its Smarter Law approach, Hall & Wilcox focuses on delivering better, faster and more cost-effective outcomes through technology, innovative pricing and creative resourcing.
Following a period of rapid growth, the website was no longer meeting the needs of the business. The existing platform limited flexibility, and users faced challenges completing key tasks.
A comprehensive programme of research, strategy, design and development was undertaken to transform the site into a more flexible, intuitive and high-performing digital experience.
Research and strategy
The project began with research into best-practice approaches to information architecture, user experience and interface design, alongside a detailed audit of the existing site.
A strategy workshop followed, bringing stakeholders together to define goals, unpack challenges and shape the direction of the work. This included developing an SEO approach, building user personas and mapping key journeys.
A content prioritisation exercise helped clarify what matters most, informing a more intuitive information architecture and navigation system.
User Testing
User testing validated key journeys and highlighted areas where the experience could be improved. Observing real user behaviour uncovered friction points and clarified how people navigate and complete tasks on the site.
These insights directly informed UX improvements, resulting in clearer pathways, more intuitive navigation and a smoother overall experience.
The findings shaped the wireframes for key templates and modules, ensuring the design direction was grounded in real user needs from the outset.
Design
The design delivers a more confident and contemporary digital presence, while improving clarity and ease of use across the site.
A refined colour palette and updated typography create stronger visual consistency and support accessibility, ensuring content is easier to read and navigate.
A restrained layout, with deliberate use of space, improves hierarchy and reduces complexity. This results in a cleaner, more intuitive experience, making it easier for users to find information and move through the site across all devices.
Development and launch
The result is a fully realised, production-ready platform, delivering a fast, stable and reliable experience across the site.
The backend enables efficient content management, supported by clear documentation and a structure tailored to the needs of internal teams.
Close collaboration between design and development ensured a high-quality build, with issues resolved quickly and the final experience refined to perform consistently across devices and use cases.
“We're thrilled with the final result and excited to see it live. The project was complex, but the team helped streamline the process, with clear timelines and regular check-ins that kept everything on track. The design captures our culture and ethos while addressing the challenges of the previous site, including navigation and outdated design. It has been very well received internally.”
