The Australian Psychology Accreditation Council (APAC), appointed by the Psychology Board of Australia, accredits programs of study across higher education providers in Australia and internationally. Its network of expert assessors plays a central role in delivering assessments and advisory work.
In 2020-21, the opportunity arose to redefine the organisation’s brand strategy and refresh its identity. The project was delivered through a focused sprint, beginning with a workshop to align on key strategic decisions before moving into the creative phase.
The refresh sees APAC formally adopt its acronym, reflecting how the organisation is already recognised in practice.
Removing the full name from the primary logo signals a clear shift, introducing a more confident and contemporary identity.
APAC’s confident brandmark reflects the ripple effect of its work.
Accreditation supports the next generation of psychology students, who go on to become practitioners, shaping positive outcomes for their patients and, in turn, contributing to broader change across the community.
The identity was tested across a wide range of touchpoints, from posters and billboards to annual reports and digital communications. Applying the system in context ensured it was both cohesive and practical in real-world use.
Exploring the brand across varied applications also helped establish confidence in its longevity, ensuring it can scale and adapt over time. The system was then documented in clear, easy-to-use guidelines to support consistent rollout.
Since the refresh, the identity has been applied across a new website and a broad range of print and digital communications.
“Throughout the whole re-branding process we were treated us as partners rather than clients and you took the time to both listen to our thoughts and explain your suggestions. We have had a tremendously positive response to our new branding with staff and stakeholders alike loving the fresh contemporary look it has given us.”
