Technical & SEO Audits

We assess the areas that influence how search engines discover, interpret and rank the site, as well as technical issues that can affect the experience for users.

Depending on the website, the review can include:

• crawlability and indexation
• site architecture
• internal linking
• redirects and broken links
• canonicalisation
• duplicate content
• XML sitemaps
• robots directives
• page speed and Core Web Vitals
• mobile performance
• structured data
• URL structure
• metadata implementation
• JavaScript rendering
• international or multi-site configuration
• CMS and platform limitations

The aim is to identify problems that are material to performance rather than produce a long list of minor technical observations.

For larger websites, we also look for patterns across templates and content types so that issues can be fixed systematically rather than page by page.

Technical SEO is only one part of search performance.

We also review how the website is structured around the topics, services and search intent that matter to the organisation.

This can include assessing:

• keyword targeting
• content hierarchy
• page intent
• internal competition between pages
• thin or duplicated content
• missing landing pages
• outdated content
• internal linking opportunities
• title tags and meta descriptions
• heading structure
• content gaps
• changes in search visibility over time

Where Search Console and analytics data are available, we can use them to understand how the site is currently performing and where issues may be concentrated.

That may include falling impressions, declining rankings, pages losing visibility, indexing problems or sections of the site that attract traffic but fail to contribute to broader business goals.

This context helps us distinguish technical issues from content, authority or intent problems.

SEO audits can easily become overwhelming if every issue is treated as equally important.

We assess findings based on their likely impact, scale and effort to resolve.

A site-wide indexing issue should take priority over a minor metadata inconsistency. A redirect problem affecting hundreds of valuable URLs is more important than an isolated broken link. A page competing with another page for the same search intent may require a different response from a purely technical problem.

Recommendations are grouped and prioritised so teams can understand:

• what should be fixed immediately
• what should be addressed as part of ongoing optimisation
• what requires development input
• what needs content changes
• what can wait
• what may be better resolved during a future redevelopment

This makes the audit useful for both marketing and technical teams.

A technical and SEO audit can support both optimisation and larger website projects.

For an existing site, the findings can become a practical backlog of improvements across development, SEO and content.

Before a website redevelopment or migration, the audit can help identify important risks that need to be carried into the new site. This is particularly important where the existing website already has strong organic visibility, valuable backlinks or pages that generate consistent traffic and enquiries.

We can also use the findings to inform URL planning, redirects, information architecture, content migration and technical requirements before development begins.

For websites that have already experienced a drop in organic performance, the audit can help narrow down the likely causes and identify whether the issue sits with technical implementation, content, site structure or a combination of factors.

A clear technical and SEO baseline gives teams a stronger basis for deciding where to focus effort and what needs to be protected as the website evolves.