Reach the decision-makers your sales team cannot
LinkedIn is the only paid media platform where you can target by job title, seniority, company size, industry and professional function simultaneously. For businesses selling to other businesses, that specificity is what makes it the most precise B2B paid social channel available.
As a LinkedIn advertising agency, we plan, build and manage campaigns for Australian businesses that need to get in front of senior buyers, procurement teams and organisational decision-makers. Whether you are running LinkedIn as a standalone channel or as part of a broader digital marketing strategy, our focus is on generating qualified pipeline, not broad professional reach.
As a LinkedIn marketing agency that treats the platform as a commercial channel, we know the cost structure demands precision. Broad targeting and weak creative are expensive on LinkedIn. Tight audience strategy and compelling content are what make the economics work.
LinkedIn Ads campaign strategy and setup
LinkedIn Ads require a more deliberate setup process than most paid channels because the targeting options are richer and the cost per click is higher. Getting the architecture right from the start protects budget and improves performance from day one.
- Business goals, ideal customer profile and commercial context
- Audience research including job titles, functions, seniorities and company parameters
- Campaign architecture across awareness, consideration and conversion objectives
- LinkedIn Insight Tag and conversion tracking setup
- Lead Gen Form setup where applicable
- Ad copy development across Sponsored Content, Message Ads and Dynamic Ads formats
Audience targeting and segmentation
LinkedIn's targeting depth is its primary advantage over other paid social platforms. Used well it delivers access to audiences that are impossible to reach with comparable precision anywhere else.
- Job title and job function targeting for direct decision-maker access
- Seniority targeting from manager through to C-suite
- Company size and industry targeting to reach the right organisational profile
- Account-based marketing lists for targeting named companies
- Retargeting audiences from website visits and LinkedIn engagement
- Lookalike audience modelling based on your best existing customers
The specificity of LinkedIn targeting means a smaller audience reached with precision consistently outperforms a larger audience reached broadly.
Creative formats and content management
LinkedIn rewards content that feels native to a professional environment. Promotional language that works on Meta rarely works on LinkedIn. We develop and test creative that earns attention in a professional context.
- Sponsored Content in single image, carousel and video formats
- Message Ads and Conversation Ads for direct outreach at scale
- Lead Gen Forms to reduce friction and capture leads within the platform
- Thought leadership content amplification for authority-building campaigns
- Ad copy tested across multiple angles including problem, outcome and credibility-led approaches
- Creative fatigue monitoring with proactive refresh cycles
Reporting and performance tracking
LinkedIn Ads require a longer view on performance than search channels. The buying cycles are longer, the audiences are smaller and the cost per click is higher. We report in a way that reflects that reality.
- Live dashboard access with real-time campaign data
- Monthly performance reports against agreed KPIs
- Cost per lead and cost per pipeline opportunity tracking
- Audience performance and creative performance breakdowns
- Lead quality assessment in conjunction with your sales team
- CRM integration to track LinkedIn-sourced leads through to close