Yooralla has been instrumental in giving people with a disability the power to live a life of their choosing for over 100 years.
The not-for-profit organisation provides people with a disability (regardless of age or needs) with long and short-term accommodation alternatives, in-home support, therapy, attendant care, assistive technologies, employment, education, recreation, training and practical skills for daily living.
Future-proof digital ecosystem
When Yooralla set out to design and build a new digital platform, it was clear this would be a significant milestone and investment for the organisation.
The focus was not just on delivery, but on ensuring the platform would create long-term value. That meant stepping back and considering the broader ecosystem, including how the brand showed up across digital touchpoints.
While the existing identity had served Yooralla well over time, its positioning and expression reflected an earlier chapter of the organisation. As Yooralla evolved, so too did the need for a brand that better represented its direction, diversity and ambition.
The visual identity, in particular, lacked the energy and flexibility needed to connect with its varied audiences. This led to a considered brand refresh, aligned closely with the development of the new digital platform, ensuring both could move forward with clarity and cohesion.
A sprint, not a marathon
With the website already underway and timelines fixed, the brand refresh was delivered as a focused sprint during the planning phase. This ensured the updated colour palette, typography and core brand assets were ready for integration into the first round of high-fidelity designs.
A collaborative workshop with key Yooralla stakeholders, including their in-house designer, helped align on a direction that felt both authentic and future-facing. The outcome was a brand system that not only fit the organisation, but was also practical, flexible and easy to apply across ongoing communications.
Straight from the source
A close collaboration with the Yooralla team during the digital strategy phase laid the foundation for a clear and well-defined project direction. By interrogating the existing site structure and understanding what was working and where it was falling short, a set of focused objectives, priorities and opportunities emerged.
Early wireframe concepts were then tested with a group of Yooralla clients through facilitated user sessions. These conversations provided direct insight from people familiar with the current experience, offering practical, experience-led feedback on how it could be improved.
The detail in that feedback proved invaluable. From how services were represented visually through iconography, to the prominence and clarity of accessibility information across properties, each insight contributed to a platform that feels more intuitive, informative and genuinely usable for its audience.
Vibrant, engaging, accessible
The colour palette was expanded to introduce a broader range of warm, vibrant tones, reflecting the optimism and human spirit of the organisation and the communities it supports. Supporting graphic shapes and patterns were developed to express diversity, inclusion and a sense of momentum across the brand.
A structured system of colour pairings and sub-palettes was created for different communication streams. This not only gave internal teams a clearer sense of ownership, but also helped users navigate complex information through consistent visual hierarchy.
Accessibility was a central consideration throughout. Colour combinations were carefully tested and refined with supporting tints and contrasts to meet AAA standards. This focus extended to the refinement of the existing logo, where the wordmark was opened up with increased spacing and clearer character forms, improving legibility while retaining its familiar, approachable feel.
“Yooralla enjoyed working closely with the brand and website development teams to refresh Yooralla’s brand assets, and design and build a new digital platform for improved accessibility and functionality, creating a modernised experience for their clients and community.”
