Rishad is the Founder and CEO of Bright Labs, responsible for setting the agency's direction and holding the standard it's known for.
Rishad leads Bright Labs with a strong sense of responsibility to both clients and team. His approach is shaped by real-world experience and a clear understanding of how organisations grow, change and make decisions over time.
He cares about work that delivers lasting value, balancing commercial needs with creative and technical quality. This helps keep the agency ambitious while remaining grounded in what actually works.
Rishad is closely involved in shaping direction and supporting the leadership team, with an emphasis on trust, clarity and accountability. Under his guidance, Bright Labs has grown into an agency known for considered strategy, strong delivery and collaborative ways of working.
He is known for his calm, thoughtful approach and for creating space for people to do their best work.