Oliver Wales
Lead SEO Specialist
Effective SEO starts with understanding how people search and how sites perform. Oliver brings clarity to both.
Oliver is the Lead SEO Specialist at Bright Labs, responsible for improving visibility, performance and long-term search outcomes across client websites. His work is grounded in data, technical understanding and a clear view of how search supports wider business goals.
He focuses on research, structure and optimisation, working across content, UX and technical teams to ensure SEO is embedded into how sites are planned, built and improved.