Naz Haider Peu
Performance Marketing Lead
Strong performance comes from understanding the data and acting on it well. Naz leads that work at Bright Labs.
Naz is Performance Marketing Lead at Bright Labs, responsible for driving measurable outcomes across performance channels. Naz helps turn data into direction and performance into sustained improvement.
She looks beyond surface metrics to understand behaviour, intent and opportunity, helping teams focus on what actually moves results. Naz connects performance insight back to strategy, ensuring decisions are informed, purposeful and commercially sound.
Working closely with creative, UX and development teams, she embeds performance thinking into how experiences are planned and optimised.