Keith Nallawalla
Senior SEO Specialist
Keith helps organisations improve their visibility in search, combining deep SEO expertise with an understanding of how AI is changing the way people discover information.
Keith turns search and performance data into decisions clients can act on. He has spent 17 years in search engine optimisation, across agency and in-house teams. His work spans technical SEO, content strategy and enterprise-scale campaigns, including a 30 million page property portal he grew from around 500k monthly visits to 1.6 million. His client work has included Qantas, RMIT and Deakin University.
Keith leads our SEO strategy and delivery, helping organisations improve their visibility, rankings and organic performance. Alongside traditional search engine optimisation, his work increasingly considers AEO and generative engine optimisation (GEO), helping clients understand how their content can be discovered and represented across AI-powered search and platforms such as ChatGPT.