OmniChannel Marketing Campaign | First State Super
The Challenge
To engage, inform and prompt action from First State Super customers due to upcoming changes to superannuation rules.
The Solution
A cross-channel marketing campaign inclusive of strategy, branding, UI/UX, promotional website, advertising, mobile alerts, electronic and direct mail.
The Outcome
A hugely successful campaign that achieved and exceeded engagement and conversion rates.
Omni channel campaign Strategy
Creative concepts and planning
Treat your super on the go
Multiple marketing touch points
for follow-up and engagement throughout the campaign
