OmniChannel Marketing Campaign | First State Super

First State Super

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The Challenge

To engage, inform and prompt action from First State Super customers due to upcoming changes to superannuation rules.

The Solution

A cross-channel marketing campaign inclusive of strategy, branding, UI/UX, promotional website, advertising, mobile alerts, electronic and direct mail.

The Outcome

A hugely successful campaign that achieved and exceeded engagement and conversion rates.

 

Omni channel campaign Strategy

Omni channel campaign Strategy

Creative concepts and planning

Creative concepts and planning

Treat your super on the go

Treat your super on the go

Multiple marketing touch points

for follow-up and engagement throughout the campaign

Multiple marketing touch points