Cross Channel Marketing Campaign | First State Super
First State Super
It's all part of growing up, but how do you get Generation-Y students to consider 'fun' things like superannuation while keeping the experience interesting?
Creating engaging conversations and encouraging graduate participation as part of the growing up process through multiple cross-channel marketing campaigns (web, mobile, print and social) that create positive experiences.
Improved student engagement and brand recognition with increased click through rates to the Student Club website and calls-to-action.