15 key content statistics you need to know right now
Published: 23 Sep, 2013
Consumers have come expect a lot more than merely specs and prices and blatant ads from the brands they are willing to do business with.
Content gives people something to chew on, to connect with, which has made content the leading avenue through which to draw in consumer interactions.
Great content returns a higher search ranking
The more quality content you have, the better off you’ll be when it comes to turning up in relevant searches.
With the weight Google is said to be giving good content, that's reason enough to start drumming up content as it is. Let's comb through some key statistics to shed some light on just how effective content really is.
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Are you creating great content to grow your brand?
Perhaps the most compelling statistic of all, though, is the amount of content being generated every day. Each day, 27,000,000 unique pieces of content are uploaded to the web, according to Nielsen.
Considering the statistical effectiveness of content, compared with the higher cost of advertising through legacy media, there's only going to be more content on the web as more companies invest in content creation.
In light of the changes going on in search, which is placing increased pressure on brands to build an extensive catalogue of content, now is clearly the time to get ahead of the game.