BBC StoryWorks’ most recent study reveals a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. As a result, brands should aim to enhance emotional engagement in their content marketing strategies.
With customers expecting brands to understand their preferences, wants and needs, customer experience (CX) is often at the forefront of a company’s strategy. Using customer journey mapping as a planning tool is an ideal starting point to understanding your customer’s perspective.
Just as the last decade featured digital trends such as customer experience, big data and content strategy, digital will continue to change how we live, work and play in the upcoming years.
The International Academy of Digital Arts and Sciences (IADAS) has selected Brightlabs' work for the Australasian College of Sports and Exercise Physicians (ACSEP) as a Webby Award Nominee in the Websites: Associations category. As a Webby Award...
UX, CX and SD - all three adopt a human-centred approach focusing on the human experience and the quality of product or service encounters as the key value for success. That being said, it’s important to recognise their differences.
How will your businesses remain competitive and relevant as the world becomes progressively digital? Finding the solution to this question has become a survival issue for many. We outline your steps to digital transformation and the pitfalls to avoid.
With social media having matured as a marketing channel, brands are now catching on to the rise of influencer marketing and adding this tactic to their digital marketing mix.
One goal of Google is to make the Internet safer for all. In lieu of this, they made an announcement in September 2016 that they would mark ‘Not Secure’ sites (i.e. sites without a security certificate) in the Chrome browser. It's beginning to take effect, and here is what you need to know.
The discerning tastes of the average modern consumer create an absolute need for meaningful brand engagement.
For most Chief Marketing Officers (CMOs), the decision to hire or outsource to a digital agency can be daunting and complicated. You're tasked with finding the right agency to become an extension to your company - and that is not often easy. Let's take a look at some of the best practices for CMOs to keep in mind.
Digital agencies are everywhere. Even old-order, legacy advertising firms will tell you, with a straight face, they are now digital ready. So how do you know which one to choose as your partner of choice?
More than just a buzzword, it has become imperative for businesses to incorporate cross-channel marketing tactics into their marketing strategy.
Our society is increasingly hyper-connected. We are 'always on' in one form or another, with hardly a moment passing by without technology on our person. In addition, it is only getting harder to disconnect, as more devices, from appliances to automobiles, are online, too.
Introducing Gen C, a powerful new force in consumer culture that is more about attitude and less about age.
Australians are, as you may know, avid mobile phone users. What are we doing with those smartphones? Recent data has shown where our interests lie – and just how important mobile really is to our digital experience at this point. The data is in, and the results might surprise you.
UX and SEO aren’t opponents, they’re really dance partners.
What's in a name? When it comes to your brand's website, the answer to that question is everything.
Signing your name on the dotted line has long been the definitive way of binding yourself to a contract. But in this day and age of paperless transactions, it has become increasingly important for all businesses to protect themselves when making agreements electronically.
Major media, small-time media, your uncle Bazza - the whole world is chattering about this digital currency stuff. There's new information coming out about Bitcoins all the time. So, what's it about?
We've looked into a few surveys around eye tracking, the movement of a reader's eyes as they process the information contained on a given webpage, and here are the results.
In recent times, it seems everyone working in digital has come to refer to whatever it is that they make, be it a website, or an app, as a "product." Fair enough, because that's a great way to look at digital design as of now, if you ask us.
We've developed the following Social Media Policy to provide general information and guidance to your business.
Google is once again changing the meaning of search. Literally.
It's rare that a plain old research piece gets a thorough read around here, but one came through the inbox that caught our attention. It's from a psychology journal, and it discusses first impressions, at length.
Location-based marketing is getting much cooler as more companies are embracing geo-fencing to help draw customers into brick-and-mortar stores. Geo-fencing is a location-based technology that allows businesses to set-up virtual zones around a given location for the purpose of targeting marketing efforts at customers who have opted-in to receive correspondences from the business.
We've put together a list of tactics that let users know that you're worth their time.
Let us have a look at the power of blogging, and learn a few key concepts related to starting and maintaining a blog for your business.
Mobile devices are growing in popularity and the number of devices being used to access merchant sites is rapidly displacing the longstanding dominance of traditional computer visits. So the question to ask yourself is: does the customer acquisition journey of my site adequately address the mobile masses?
On 12 March 2014, the Privacy Amendment Act comes into full effect, introducing 13 new Australian Privacy Principles (APPs). With new fines of up to $1.7 million per breach, have you taken time to understand what these changes mean and what action you may have to take?
From scrolling through Instagram, to pinning on Pinterest, to snapping selfies, we love images. Here's an article with proof, and how you can transform your branded content into imagery that will get anyone's eyelids fluttering.
You've spent your whole life being you, but it only takes a few minutes for someone else to become you on the web.
Is the government not doing enough to prevent cyberbullying? Is an e-safety commissioner too much for the task? Will implementing such a proposal compromise an Australian's freedom of speech?
The way we shop is constantly evolving, but what is really possible as of now? Let’s have a look at some of the most interesting new technologies that are reshaping how shopping is done.
In this article we’ll cover the concept and what it can mean to you, while skipping over most of the code speak. Let's take a look at the advantages of cleaning the slate and putting in place a responsive design.
Everyone wants more traffic, more views, more subscribers, more followers and more interaction from people. So where do gremlins figure in this picture, and how will they make you go viral?
The term "SEO" has undergone great change within the span of recent memory. Particularly, search engine powerhouse Google has ushered in a renewed focus on quality content over, shall we say, more blunt SEO keyword tactics that had begun to clutter the Internet.
A guide for digital folk to create user-centric digital experiences and get those designs over the line.
Google's big algorithm change happened overnight. Did you survive the potential demotion?
The in-app purchase is nothing new, but the way it's done is ever evolving. Do you think there will be a day when you just tweet or like something to buy a product? This idea may be closer to reality than you think.
The concept of content marketing is not exactly new, but its increasing value to business in recent years has solidified it as the go-to method of marketing. Consumers keenly recognise the difference between value-added content and blatant solicitations (read spam), placing an emphasis on good content.
We have compiled our best tips on writing for the web, right here for your convenience. Read on to find out how you can become a writing rock star!
In our first installment of essentials for writing for the web, we covered the basics of becoming a writing rock star. Now, let us dig a bit deeper to learn what it means to take it to eleven, when it comes to writing for the web.
Speech, gesture, touch and sight: these intuitive technologies will transform your customer interactions forever.
E-commerce is heading East and it's time for brands to start thinking about putting in place a digital strategy for the Asian markets.
Is content still king? We’ve got your answer in this handy infographic.
With the amount of choice available to the everyday consumer, the need for brands to cut through the clutter is arguably greater than ever and for them to be strategic about how they engage with their audiences.
Digital marketing strategies are always evolving, but backing them with simple tactics will help your message stand out on Twitter’s hashtag highway.
Gamification is a term we've all been hearing a lot about lately. The notion is being tossed around by everyone from the most banal of utility app makers to rock bands, and seemingly everything in between, for better or worse.
So, this whole online experience, virtual realm thing is good for the environment, right?
The holidays are a great time for advertising, so long as the marketing strategy in question is well formulated and engaging (as usual, right?). So what are the top considerations for the savvy digital marketer this season?
Retargeting is a digital marketing term that has been getting a great deal of attention as of late. In short, the practice is the advertising equivalent of getting to re-hook the one that got away on the same line – albeit, with a different lure. Analogies aside, retargeting is proving to be one of the most useful tools in the digital marketing toolbox.
It may come as good news to you and bad news to Google, but free video hosting on YouTube is a great tool for branding. It’s just that YouTube’s free service – video hosting – is the most valuable of everything the site has to offer. For the past few years, YouTube has been trying to grow the amount of advertising revenue it brings in with streaming commercials, claiming that is the best way to build a brand using the platform. But that isn’t really working for anyone, including Google.
Brightlabs is absolutely thrilled to announce that our work for ErdiGroup has been selected as an Official Honouree in the Best Welcome/Homepage category in the 17th Annual Webby Awards.
The TV may still be the king of the living room, but it's certainly no longer all alone. More and more, consumers are making use of multiple screens. But all is not exactly peaceful in the kingdom; the small screen wants to dethrone the TV and reign supreme over the viewer's attention.
Big Data is a big deal – here is why it is good news, and how it will affect your digital shopping experience.
We are bearing witness to a rebirth going on right now in the digital space. For several years, digital has crept in; first as a competing idea over tradition, then as a token afterthought playing second fiddle to old-order marketing methods. Now, it's the belle of the ball.
Memes: those amusing, often slapstick Internet phenoms that we see circulating in emails, on social media sites, and in messageboard posts.
Research has shown what we already know: mobile is a huge opportunity. When a company correctly engages its mobile fan base, it positions itself for great reward – sales. Unfortunately, many companies are not presenting themselves and their websites in a mobile-friendly manner. Let's have a look at why mobile works so well at this point, and what you need to be doing to make the most of mobile platforms.
Consumers are more willing than ever to exchange data for a more personalised and relevant online shopping experience. Let us have a look what the future of personalisation entails.
If your business hasn't embraced mobile, you should hop off your horse-drawn carriage and get with the times. Mobile is becoming the frontline of branding in the digital realm, and your business should take note.
Everyone's talking about mobile, but so few are doing it right. It's pretty clear that mobile technology is effectively displacing the traditional way consumers go 'online.' Now, armed with smartphones and tablets, customers are interacting with the brands they love across mobile platforms.
Brightlabs is proud to accept, for the fourth consecutive year, the Interactive Media Awards Top Ten Agency recognition.
The cost to develop a website needs to take into account a range of items. Unless you are purchasing a fixed price solution, prices can vary widely depending on the calibre of the web design agency you have chosen, and the type and size of solution you are after. In this article we attempt to provide you with an explanation on how a website is costed.
Have you ever read the barely legible print in the terms and conditions pop-up box that appears online? What exactly is it? Should you even read it?
Have you heard of anti-copyright? It poses an alternative take on traditional copyright views.
In this technical article we explain a bit about our web development processes by explaining SCRUM how SCRUM methodology is used to build your websites and how it affects the web development industry.
The benefits of the Internet and Social Media are unquestionable. But do the advantages of our electronic world impose any legal risks?
Why are online stores so appealing to women in particular? Are online coupons and the increasing number of online stores changing the face of the Australian household?
You’ve signed up for Twitter, set up a Facebook page and YouTube beckons. Now what?! Here are some tips to help you on your way: Knowledge is power The key to understanding social media is to get involved in it. Like any new skill or technology, it...
Want to build a large newsletter subscription list but don't know where to start? Read on for tips to help you increase your database size.
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