Insights & Blog | Brightlabs Digital Agency
The power of emotion in content marketing
BBC StoryWorks’ most recent study reveals a link between emotions and campaign metrics that can enhance the success of content-led marketing campaigns. As a result, brands should aim to enhance emotional engagement in their content marketing strategies.
How to map your customer's journey
With customers expecting brands to understand their preferences, wants and needs, customer experience (CX) is often at the forefront of a company’s strategy. Using customer journey mapping as a planning tool is an ideal starting point to understanding your customer’s perspective.
Nine digital technologies that will transform your life in 2017 and beyond
Just as the last decade featured digital trends such as customer experience, big data and content strategy, digital will continue to change how we live, work and play in the upcoming years.
Brightlabs nominated for a Webby Award
The International Academy of Digital Arts and Sciences (IADAS) has selected Brightlabs' work for the Australasian College of Sports and Exercise Physicians (ACSEP) as a Webby Award Nominee in the Websites: Associations category. As a Webby Award...
Service Design - how it relates to CX and UX design
UX, CX and SD - all three adopt a human-centred approach focusing on the human experience and the quality of product or service encounters as the key value for success. That being said, it’s important to recognise their differences.
Digital Transformation: A framework and guide to staying relevant
How will your businesses remain competitive and relevant as the world becomes progressively digital? Finding the solution to this question has become a survival issue for many. We outline your steps to digital transformation and the pitfalls to avoid.
5 case studies that show how social influencer marketing can help your brand
With social media having matured as a marketing channel, brands are now catching on to the rise of influencer marketing and adding this tactic to their digital marketing mix.
The 'Not Secure' warning in Google Chrome and how to avoid it
One goal of Google is to make the Internet safer for all. In lieu of this, they made an announcement in September 2016 that they would mark ‘Not Secure’ sites (i.e. sites without a security certificate) in the Chrome browser. It's beginning to take effect, and here is what you need to know.
Brand engagement and the role of the agency
The discerning tastes of the average modern consumer create an absolute need for meaningful brand engagement.
How to choose the right digital agency
For most Chief Marketing Officers (CMOs), the decision to hire or outsource to a digital agency can be daunting and complicated. You're tasked with finding the right agency to become an extension to your company - and that is not often easy. Let's take a look at some of the best practices for CMOs to keep in mind.
A Digital Agency for the future
Digital agencies are everywhere. Even old-order, legacy advertising firms will tell you, with a straight face, they are now digital ready. So how do you know which one to choose as your partner of choice?
Cross-channel digital strategies
More than just a buzzword, it has become imperative for businesses to incorporate cross-channel marketing tactics into their marketing strategy.
Is our hyper-connected lifestyle good or bad?
Our society is increasingly hyper-connected. We are 'always on' in one form or another, with hardly a moment passing by without technology on our person. In addition, it is only getting harder to disconnect, as more devices, from appliances to automobiles, are online, too.
Are you using YouTube to connect with Gen C?
Introducing Gen C, a powerful new force in consumer culture that is more about attitude and less about age.
Mobile phone usage in Australia
Australians are, as you may know, avid mobile phone users. What are we doing with those smartphones? Recent data has shown where our interests lie – and just how important mobile really is to our digital experience at this point. The data is in, and the results might surprise you.
Brands will profit from top-level domains (gTLDs)
What's in a name? When it comes to your brand's website, the answer to that question is everything.
Are electronic signatures legally binding?
Signing your name on the dotted line has long been the definitive way of binding yourself to a contract. But in this day and age of paperless transactions, it has become increasingly important for all businesses to protect themselves when making agreements electronically.
Everything about Bitcoins
Major media, small-time media, your uncle Bazza - the whole world is chattering about this digital currency stuff. There's new information coming out about Bitcoins all the time. So, what's it about?
Fix your website with four awesome insights from eye tracking research
We've looked into a few surveys around eye tracking, the movement of a reader's eyes as they process the information contained on a given webpage, and here are the results.
Flat design, UX and the future of digital products
In recent times, it seems everyone working in digital has come to refer to whatever it is that they make, be it a website, or an app, as a "product." Fair enough, because that's a great way to look at digital design as of now, if you ask us.
Free Social Media Policy Template
We've developed the following Social Media Policy to provide general information and guidance to your business.
Google's Hummingbird is changing search
Google is once again changing the meaning of search. Literally.
How to create a great first impression with your website
It's rare that a plain old research piece gets a thorough read around here, but one came through the inbox that caught our attention. It's from a psychology journal, and it discusses first impressions, at length.
How geo-fencing is helping businesses retain customers
Location-based marketing is getting much cooler as more companies are embracing geo-fencing to help draw customers into brick-and-mortar stores. Geo-fencing is a location-based technology that allows businesses to set-up virtual zones around a given location for the purpose of targeting marketing efforts at customers who have opted-in to receive correspondences from the business.
How to gain trust from your online customers
We've put together a list of tactics that let users know that you're worth their time.
How to get started with blogging for business
Let us have a look at the power of blogging, and learn a few key concepts related to starting and maintaining a blog for your business.
Making mobile checkout work for you
Mobile devices are growing in popularity and the number of devices being used to access merchant sites is rapidly displacing the longstanding dominance of traditional computer visits. So the question to ask yourself is: does the customer acquisition journey of my site adequately address the mobile masses?
New privacy laws + compliance checklist
On 12 March 2014, the Privacy Amendment Act comes into full effect, introducing 13 new Australian Privacy Principles (APPs). With new fines of up to $1.7 million per breach, have you taken time to understand what these changes mean and what action you may have to take?
Proof that we're visual creatures
From scrolling through Instagram, to pinning on Pinterest, to snapping selfies, we love images. Here's an article with proof, and how you can transform your branded content into imagery that will get anyone's eyelids fluttering.
How to protect your privacy and security on the web
You've spent your whole life being you, but it only takes a few minutes for someone else to become you on the web.
Putting a stop to cyberbullying
Is the government not doing enough to prevent cyberbullying? Is an e-safety commissioner too much for the task? Will implementing such a proposal compromise an Australian's freedom of speech?
New technologies are changing the way you shop
The way we shop is constantly evolving, but what is really possible as of now? Let’s have a look at some of the most interesting new technologies that are reshaping how shopping is done.
Responsive Web Design for Beginners
In this article we’ll cover the concept and what it can mean to you, while skipping over most of the code speak. Let's take a look at the advantages of cleaning the slate and putting in place a responsive design.
The secret sauce to making content 'go viral'
Everyone wants more traffic, more views, more subscribers, more followers and more interaction from people. So where do gremlins figure in this picture, and how will they make you go viral?
5 frequently asked SEO questions
The term "SEO" has undergone great change within the span of recent memory. Particularly, search engine powerhouse Google has ushered in a renewed focus on quality content over, shall we say, more blunt SEO keyword tactics that had begun to clutter the Internet.
Creating successful user-centered digital experiences
A guide for digital folk to create user-centric digital experiences and get those designs over the line.
Surviving Google's Mobile Algorithm Update
Google's big algorithm change happened overnight. Did you survive the potential demotion?
The dawn of a new era for in-app purchasing
The in-app purchase is nothing new, but the way it's done is ever evolving. Do you think there will be a day when you just tweet or like something to buy a product? This idea may be closer to reality than you think.
The era of content marketing is now
The concept of content marketing is not exactly new, but its increasing value to business in recent years has solidified it as the go-to method of marketing. Consumers keenly recognise the difference between value-added content and blatant solicitations (read spam), placing an emphasis on good content.
The Essential Guide to Writing for the Web (1)
We have compiled our best tips on writing for the web, right here for your convenience. Read on to find out how you can become a writing rock star!
The Essential Guide to Writing for the Web (2)
In our first installment of essentials for writing for the web, we covered the basics of becoming a writing rock star. Now, let us dig a bit deeper to learn what it means to take it to eleven, when it comes to writing for the web.
The Ever Changing Interface
Speech, gesture, touch and sight: these intuitive technologies will transform your customer interactions forever.
The future of E-commerce in Asia
E-commerce is heading East and it's time for brands to start thinking about putting in place a digital strategy for the Asian markets.
15 key content statistics you need to know right now
Is content still king? We’ve got your answer in this handy infographic.
The Power of User-Generated Content
With the amount of choice available to the everyday consumer, the need for brands to cut through the clutter is arguably greater than ever and for them to be strategic about how they engage with their audiences.
The secret to #winning on Twitter
Digital marketing strategies are always evolving, but backing them with simple tactics will help your message stand out on Twitter’s hashtag highway.
The truth behind all the gamification hype
Gamification is a term we've all been hearing a lot about lately. The notion is being tossed around by everyone from the most banal of utility app makers to rock bands, and seemingly everything in between, for better or worse.
The web's impact on the environment
So, this whole online experience, virtual realm thing is good for the environment, right?
Top tips for mobile marketing success during the holidays
The holidays are a great time for advertising, so long as the marketing strategy in question is well formulated and engaging (as usual, right?). So what are the top considerations for the savvy digital marketer this season?
Using retargeting in digital marketing
Retargeting is a digital marketing term that has been getting a great deal of attention as of late. In short, the practice is the advertising equivalent of getting to re-hook the one that got away on the same line – albeit, with a different lure. Analogies aside, retargeting is proving to be one of the most useful tools in the digital marketing toolbox.
Using YouTube to build your brand
It may come as good news to you and bad news to Google, but free video hosting on YouTube is a great tool for branding. It’s just that YouTube’s free service – video hosting – is the most valuable of everything the site has to offer. For the past few years, YouTube has been trying to grow the amount of advertising revenue it brings in with streaming commercials, claiming that is the best way to build a brand using the platform. But that isn’t really working for anyone, including Google.
Brightlabs is an Official Webby Honouree
Brightlabs is absolutely thrilled to announce that our work for ErdiGroup has been selected as an Official Honouree in the Best Welcome/Homepage category in the 17th Annual Webby Awards.
Welcome to the reign of multi-screen viewing
The TV may still be the king of the living room, but it's certainly no longer all alone. More and more, consumers are making use of multiple screens. But all is not exactly peaceful in the kingdom; the small screen wants to dethrone the TV and reign supreme over the viewer's attention.
Why big data is a big deal for everyone
Big Data is a big deal – here is why it is good news, and how it will affect your digital shopping experience.
Why digital is the new 'normal'
We are bearing witness to a rebirth going on right now in the digital space. For several years, digital has crept in; first as a competing idea over tradition, then as a token afterthought playing second fiddle to old-order marketing methods. Now, it's the belle of the ball.
Why things go viral (and why everyone loves a good meme)
Memes: those amusing, often slapstick Internet phenoms that we see circulating in emails, on social media sites, and in messageboard posts.
Why mobile matters now more than ever
Research has shown what we already know: mobile is a huge opportunity. When a company correctly engages its mobile fan base, it positions itself for great reward – sales. Unfortunately, many companies are not presenting themselves and their websites in a mobile-friendly manner. Let's have a look at why mobile works so well at this point, and what you need to be doing to make the most of mobile platforms.
Why personalisation is the future of the web
Consumers are more willing than ever to exchange data for a more personalised and relevant online shopping experience. Let us have a look what the future of personalisation entails.
You should be thinking 'mobile first'
If your business hasn't embraced mobile, you should hop off your horse-drawn carriage and get with the times. Mobile is becoming the frontline of branding in the digital realm, and your business should take note.
Your checklist for mobile success
Everyone's talking about mobile, but so few are doing it right. It's pretty clear that mobile technology is effectively displacing the traditional way consumers go 'online.' Now, armed with smartphones and tablets, customers are interacting with the brands they love across mobile platforms.
Brightlabs recognised amongst IMA's Top Ten Digital Agencies worldwide
Brightlabs is proud to accept, for the fourth consecutive year, the Interactive Media Awards Top Ten Agency recognition.
How much does a website cost?
The cost to develop a website needs to take into account a range of items. Unless you are purchasing a fixed price solution, prices can vary widely depending on the calibre of the web design agency you have chosen, and the type and size of solution you are after. In this article we attempt to provide you with an explanation on how a website is costed.
Click Wrap Agreements - Are they enforceable?
Have you ever read the barely legible print in the terms and conditions pop-up box that appears online? What exactly is it? Should you even read it?
Anti-Copyright - An interesting dilemma
Have you heard of anti-copyright? It poses an alternative take on traditional copyright views.
SCRUM Methodology in the web development industry
In this technical article we explain a bit about our web development processes by explaining SCRUM how SCRUM methodology is used to build your websites and how it affects the web development industry.
Social Media and its Legal Implications
The benefits of the Internet and Social Media are unquestionable. But do the advantages of our electronic world impose any legal risks?
Women's shopping habits online
Why are online stores so appealing to women in particular? Are online coupons and the increasing number of online stores changing the face of the Australian household?
7 Tips For Social Media Success
You’ve signed up for Twitter, set up a Facebook page and YouTube beckons. Now what?! Here are some tips to help you on your way: Knowledge is power The key to understanding social media is to get involved in it. Like any new skill or technology, it...
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