A digital sanctuary for Victoria's premier getaway experience.

The Brief

Alba Thermal Springs & Spa is a luxury destination in Victoria, known for its geothermal hot springs and all-day restaurant run by celebrity chef Karen Martini.

With a desire to create a digital oasis that conveyed the serenity and luxury of their offering, Alba turned to Bright Labs for a solution. They sought an easy-to-use online booking system and an integrated eCommerce shop.

The Solution

Bright Labs has created a digital experience that perfectly embodies the indulgent and luxurious nature of Alba's geothermal spa, dining, and product offerings. By using stunning photography, tailored messaging, and expert design, we have crafted an online experience that entices and delights customers.

In addition to a visually stunning website, we have also created an online booking system that includes an interactive experience finder, allowing customers to explore and book one of dozens of spa treatments and hot spring experiences. We've integrated this booking system with IBIS Technology, ensuring a seamless and secure booking process.

The Outcome

Since partnering with Bright Labs, Alba has seen exceptional results. Their website has exceeded their expectations, providing customers with a premium booking experience that perfectly reflects the luxurious offering that awaits them at the retreat. As a result, Alba has already surpassed their pre-booking goals ahead of their successful opening in October 2022.