Overview
With Brightlabs' Newsletter Manager Software you can easily:
- Create and send powerful email campaigns
- Build, profile, and target customer databases
Email Marketing System Features
- Access to user interface where you can maintain your campaign and client database
- Create and edit emails
- Create and maintain database
- ‘Click & replace’ template wizard
- Custom email design flexibility
- File manager (to help you upload images and documents)
- Personalise database function
- ‘Send to friend’ option
- Criteria-based send (e.g., send to clients in a particular geographic area)
- Schedule sends
- Customer contact history
- Manage unsubscribers
- Manage bounced (undelivered) emails
- Surveys
- Help system access
- Spam Act compliance
- Reporting facility to see:
- Number of emails received
- Number of emails opened
- Percentage of HTML to plain text
- Links clicked (unique vs. total)
- Who clicked links
- Click through rate (%)
- Forward to friend activity
- Unsubscribers and bounces emails
- Percentage of profile updates
