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The issue with SEO

Search engine optimisation (SEO) is an important consideration for any website. Everyone wants to be number one. Have you ever considered the fundamental principles behind Google's search system?

If you were to ask many website owners what they want to achieve with their website they would say,  "I want my website to appear in the top of the listings on Google!". If this is you then may want to consider this:

  • Google's Mission: "To organise the world's information and make it universally accessible and useful". Google is all about fast and easy access to relevant information.
  • The average website owner's mission: "To be at the top of Google Search Engine Rankings".
Often relevant and easy to access information from the website owner's perspective is secondary to a top search ranking. Logically this poses problems.

The issues with Search Engine Optimisation (SEO)

  • Many people don't understand what Google is trying to achieve
  • Many people don't have their priorities in order
  • Many Search Engine Optimisation (SEO) companies won't disclose what methodologies they use for their clients
  • Google will NEVER tell you everything you need to do to reach the top of the search rankings and they are always changing and improving their search algorithms

What Google says about Search Engine Optimisation (SEO)

  • Be wary of SEO companies and web consultants or agencies that send you emails out of the blue
  • No one can guarantee a  number 1 ranking on Google
  • Be careful if a company is secretive or won't clearly explain what they intend to do
  • You should never have to link to a search engine optimiser
  • If you are spending money on SEO be sure to understand where it goes
  • Avoid "shadow" domains using deceptive redirects and "doorway" pages loaded with keywords
  • Make your site accessible and give people the information they are looking for
  • Make sure other sites link to you
  • Don't be dodgy, everything you do should be above-board
  • Google doesn't dislike SEO companies. In fact, Google finds that they can offer people a lot of help, but you need to choose your SEO consultant wisely

So logically, what is the number one tip anyone can give you?

Keep your content highly relevant and useful.

Google is always changing its search engine algorithms to improve search results and keep up with technology. One thing it hasn't changed is the overarching requirement for the content to be relevant and useful. If you keep this as your website's ultimate goal then, logically, it should be a great basis for your website SEO.

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