The Young Ones

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Here at Brightlabs we have staff of varying ages ranging from 21 to 50, all skilled in their own regard. It is interesting though to see how there are differing views on Internet trends and technology depending on their jobs and  age.While eve...

Here at Brightlabs we have staff of varying ages ranging from 21 to 50, all skilled in their own regard. It is interesting though to see how there are differing views on Internet trends and technology depending on their jobs and  age.

While everyone in the business is keenly interested in online technology in general, each group seems interested in a different area. For example the younger web and interactive designers are interested in social online technology whereas the account and project managers seem more interested in emerging trends and online collaboration tools.

We undertake website strategy sessions for all our projects and as part of our process we talk to our clients about how various demographics use the Internet including user behaviour and patterns. We source our research from a number of areas including the real life examples such as the ones occurring in offices all over the country. When considering building a new website, web solution or software, it's worth having a look at how the people in your own office use the Internet. We think you will be surprised at the amount you can learn just by looking at the people in your own backyard.