Print Vs Web Advertising

---

The internet is revolutionising the way in which companies do business. This article outlines the many advantages of embracing media-rich and interactive web-based advertising.

The Internet is revolutionising the way in which companies do business. It will soon be the basis for most information transfer and commerce of all the mediums. Compared with television and print media, web-based advertising can be media rich and far more interactive than any other type of advertising. There are many advantages of having a web presence and undertaking web based advertising.

 

Greater exposure using web advertising

---

Your business will reach an audience of over 70 million, 24 hours a day, 365 days a year. One Internet advertisement can be seen by people a large amount of people for a relatively low cost. Other forms of advertising cannot offer this kind of international exposure without charging a premium.

Dynamic and unique website solutions

---

Your website can grow and change with your business. It is much easier and cost effective to modify your website than a printed brochure. Custom components specific to your business can be built to facilitate your business strategy.

Enhanced company image

---

A well designed internet presence instills trust in customers and confidence that they are dealing with a reputable company. If a consumer is looking for information regarding your company, the Internet is more than likely the first place they’ll look.

Real-time promotion

---

New information about your company will be available to your customers almost immediately. With newsletter subscriptions, customers can be informed of new product releases, special offers, upcoming events and updated information. Using a CMS (content management system) allows non-technical authors and editors to easily and quickly update website content.

Mobile access

---

WiFi, 3G, iPhones and the introduction of the iPad have made it easy for people to access information from anywhere and at any time.

Growing market

---

The Internet has become the new playground for young and old. With internet connections available in most schools educational programs; online games and videos available globally this is rapidly changing the way children learn and interact. It is also creating a younger, larger and wider range of online audiences and shoppers.

Interactive marketing

---

The interactive nature of the internet allows your business to market its products and services more effectively. Customer feedback forms, online catalogues, searchable databases, and secure online transactions allow potential customers and clients to immediately respond to you in a way that is faster and easier than other methods of marketing. Blogs, tweets, Facebook posts and the numerous consumer feedback sites, facilitate interaction and feedback allowing you to understand visitor intent and find out what your customers are looking for.

Real-time analytics and visitor tracking

---

Strengthen your marketing initiatives by gaining constant insights into your website traffic and marketing effectiveness through web analytics solutions. Find out exactly where responses are coming from, track sales and conversions.

In conclusion

---

With all the advantages to having an website presence, it must be said that print advertising has its place. For more established, large businesses traditional advertising is and always will be part of their marketing strategy, with good reason. However, the Internet has become an integral part of their marketing mix. A companies brand and marketing campaigns are extended and enhanced by their website marketing. This is becoming more evident every day with the rapid rate at which technology is progressing.