Benefits of Good Photography on Your Website

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Good imagery creates a connection between your website viewers and your organisation so it is in your best interest to select the best imagery possible.

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It's no secret - the imagery on your website will be one of the main factors in how a website user will judge and connect to your organisation. Imagery often makes or breaks a website so it is in your interest to get the best possible images you can.

There has been an ongoing debate over the benefit of stock imagery on websites. Traditionally the benefits and issues with stock photography are:

Benefits	Issues
Large database of images Easy access Generally inexpensive Quick to prepare for website and design use	Contrived "Americanised" Not unique (i.e. thousands of people have used the same image for their business) Does not represent "real people"

We feel the general rule of thumb is that if you are looking for something  inexpensive, quick and your web strategy permits, then you can access and use stock imagery. If on the other hand you are willing to spend a little more time and effort and you really want to connect with your audience, then commission a photography session for your business. This requires planning and patience but the results are truly worth it.

Take for example the following scenario...

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You have a new support team, and you want to add a picture to your website to give it a "human" element, which of the following would you pick?














While the first picture looks well planned and executed the first thing you are likely to say to yourself is, "Where have I seen that before?" Well this photo has been downloaded over 100,000 times so it's likely you have seen it in a number of places. It's fast to download and it's cheap but it is very clear that the people pictured are not part of your team and that creates a feeling of detachment for the viewer. The second photo is of people in our team. In fact it's of people who are likely to help you if you ever have a question. It's been professionally shot, it appears genuine and best of all it's actually a photo of people in our organisation, doing real things.

If you would like more information on professional photography feel free to contact us. We can help you organise a photography session which will be cost effective and leave you with a series of personalised images that website viewers can actually relate to.