Vinnies Winter appeal

The Challenge

To implement and advance the campaign concept, converting it from visuals and taking it to any online device.

The Solution

Animation and imagery to engage the audience and make the story flow, with clear calls-to-action for donations.

The Outcome

An emotive and genuine story that communicates several of the Vinnies values and maximises conversations to donations.

Campaign
Implementation

Campaign Implementation
Jen isn't coping...

Jen isn't coping...

She breaks down and leaves her violent husband.

But then something dark sets in…

But then something dark sets in…

Jen wants to escape the pain and starts drinking and gambling to make it go away…

But then Vinnies offers </span>Jen and the kids refuge.

But then Vinnies offers Jen and the kids refuge.

Vinnies supports thousands of Australians with stories like Jen.

With your donation, Vinnies keeps families together and change lives every day.

With your donation, Vinnies keeps families together and change lives every day.

Campaign Implementation