Sage One

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The Challenge

As a new player in the cloud based accounting software market, Sage One tasked Brightlabs to introduce them to the Australian market.

The Solution

A national campaign targeting small business owners and accountants. Working with Sage's Global Creative Agency, the deliverables included strategy, creative, digital marketing, transit and outdoor advertising, experiential and guerrilla activations.

The Outcome

A vibrant, tongue in cheek and standout approach, differentiating Sage One from the other contenders in the marketplace.

Cross Channel Marketing

Cross Channel Marketing

Transit and Outdoor Advertising

Transit and Outdoor Advertising

Digital Development

Digital Development

Print Advertising

Print Advertising