First State Super

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The Challenge

It's all part of growing up, but how do you get Generation-Y students to consider 'fun' things like superannuation while keeping the experience interesting?

The Solution

Creating engaging conversations and encouraging graduate participation as part of the growing up process through multiple cross-channel marketing campaigns (web, mobile, print and social) that create positive experiences.

The Outcome

Improved student engagement and brand recognition with increased click through rates to the Student Club website and calls-to-action.

Engaging Digital Campaigns

Engaging Digital Campaigns

Campaign Concept And Design

Campaign Concept And Design

Designed To Be Friends
With All Devices

Designed To Be Friends With All Devices

Optimising Multiple Brand Touchpoints

Optimising Multiple Brand Touchpoints