Gamification is a term we've all been hearing a lot about lately. The notion is being tossed around by everyone from the most banal of utility app makers to rock bands, and seemingly everything in between, for better or worse. Read more

In case you haven't noticed, "digital agencies" are springing up all over the place. Even old-order, legacy advertising agencies will tell you, with a straight face, they are now digital ready. It seems like everywhere you look, there's some sort of agency. What the world needs is the digital agency of the future. Let's have a look at just exactly what that means. Read more

In light of the rate we all engage in sending and receiving emails, you would think it would be easy as pie to craft an effective email newsletter. But the truth is, like all types of email, most newsletters remain unread - or worse, find their way into the spam or trash folder. Read more

Everyone's talking about mobile, but so few are doing it right. It's pretty clear that mobile technology is effectively displacing the traditional way consumers go 'online.' Now, armed with smartphones and tablets, customers are interacting with the brands they love across mobile platforms. Read more

Signing your name on the dotted line has long been the definitive way of binding yourself to a contract. But in this day and age of paperless transactions, it has become increasingly important for all businesses to protect themselves when making agreements electronically. Read more

Memes: those amusing, often slapstick Internet phenoms that we see circulating in emails, on social media sites, and in messageboard posts. Read more

Brightlabs is absolutely thrilled to announce that our work for ErdiGroup has been selected as an Official Honouree in the Best Welcome/Homepage category in the 17th Annual Webby Awards. Read more

Introducing Gen C, a powerful new force in consumer culture that is more about attitude and less about age. Read more

For most Chief Marketing Officers (CMOs), the decision to hire or outsource to a digital agency can be daunting and complicated. You're tasked with finding the right agency to become an extension to your company - and that is not often easy. Let's take a look at some of the best practices for CMOs to keep in mind. Read more

Ever wonder how effective Twitter can really be for your brand? We all know that it's a great tool for connecting with the awaiting public, but it can sometimes feel like your Tweets just sort of fizzle. Bummer, right? Read more